Growth Manager (Marketing Manager)
PlaySimple Games
Skills
- User Acquisition
- Mobile Marketing
- Performance Marketing
- Data Analysis
- Excel
- A/B Testing
- Campaign Management
- SQL
- Mobile Analytics
- Growth Strategy
About the role
Position Summary
As a Growth Manager, you will be a key member of our team tasked with growing our user base and expanding our audience. If you enjoy strategically planning, developing, and executing integrated marketing programs across several platforms (i.e., Facebook, Google, Applovin, and more that will generate the demand, growth, and subsequent acquisition of users across our entire game portfolio, this role will be a great fit for you.
Requirements
What’s required of you:
• Grow our mobile user base and drive traffic through paid advertising
• Work with multiple advertising channels.
• Measure campaign effectiveness, return on marketing spend, performance and campaign ROI.
• Identify new partners, platforms, and optimization opportunities to drive campaign performance.
• Develop test plans, measure performance, and make recommendations based on testing.
• Partner with the International and Localization teams to support International advertising as appropriate
• Provide analytical insight into mobile trends and strategize adjustments to increase our audience
• Uncover creative and non-traditional means to capitalize on untapped sources of traffic
• Synthesize external and internal data along with team feedback to develop coherent roadmaps and test plans for growing our player audience
• Build and expand relationships with external partners, publishers, and traffic sources
• Manage ongoing optimization of the acquisition funnel, including A/B and multivariate testing
• Work effectively across multiple internal teams (product, creative, engineering, etc.) to deliver successful end-to-end campaign definition, development and execution
Qualifications and Skills Required:
• Intuitive grasp of data and strong with Excel.
• Genuine interest in social, gaming, analytics and advertising is a must.
• Analytical and data-focused with experience in mobile analytics and optimization.
• Proactive, energetic self-starter who thrives on getting things done
• Exceptional communications skills: written, verbal, and presentation abilities
• SQL and/or Programming Experience is a plus.
Details
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