Marketing Analytics

About the opportunity:
Role:
Marketing Analytics
Level:
Manager
Location:
Gurugram
Reporting To:
Vice President
- Marketing Insights and Analytics
About the function:
The Marketing Insights & Analytics function at MakeMyTrip plays a pivotal role in driving business growth and innovation through data-driven insights and strategic decision-making. We collaborate with marketing leaders and cross-functional teams to define key performance metrics, establish analytics frameworks, and drive optimization in marketing strategies.
About the role:
MakeMyTrip is seeking a highly motivated and skilled Data expert for Marketing Insights & Analytics team. This role will be instrumental in driving business growth through data-driven insights, strategic decision-making, and effective cross-functional liaising. The person will be responsible for analysing customer data, providing actionable insights, shaping the company's strategy, and automating reporting architectures to have best-in-industry data reporting.
What will you be doing:
Customer Insights:
Utilize data analysis to gain deep insights into customer behaviour, preferences, and trends, helping the company understand its target audience better.
Business Understanding:
Develop a strong understanding of MakeMyTrip's business goals, strategies, and market dynamics to align data-driven insights with organizational objectives.
Data Analysis:
Utilize tools such as Excel, SQL, and Python to collect, clean, and analyse large datasets, identifying patterns and opportunities for growth.
Reporting and Data Visualization: Create clear and concise reports and automated dashboards to communicate insights effectively to leadership and cross-functional teams.
Platform Automation:
Work cross-functionally to on-board new analytics platforms, adopt evolving & best-in-industry technologies to run consumer analytics, and help achieve critical business objectives.
Team Management:
Lead and mentor a team of analysts, fostering a collaborative and high-performance culture, setting clear goals, and providing coaching and feedback.
Leadership:
Collaborate with senior leadership to develop and refine business strategies, leveraging data insights to drive decision-making.
Qualification & Experience:
MBA from a reputed institute with 4 to 6 years
of professional experience in analytics, data science, or consumer insights roles.
Bachelor's degree in a relevant field (B. Tech. or equivalent).
Strong proficiency in Excel, SQL, and Python for data analysis.
Experience with data analytics tools (e.g., Adobe Analytics, MixPanel, Google Analytics).
Ability to work effectively in a collaborative, cross-functional team environment.
Strong problem-solving skills and attention to detail.
Proven track record of delivering business impact through data-driven insights.
Key Success factors of the role:
The success of the Analytics Lead in the Marketing Analytics and Engineering team will be determined by several critical factors:
Analytical Expertise:
Proficiency in data analysis tools and techniques, including Excel, SQL, Python, and data analytics tools, is crucial. The Analytics Lead should demonstrate strong analytical skills and a deep understanding of statistical methods to derive actionable insights from complex datasets.
Adaptability and Innovation:
The ability to adapt to changing business requirements and technological advancements is essential. The Analytics Lead should demonstrate a willingness to embrace innovation, explore new methodologies and tools, and drive continuous improvement in the Data Analytics function.
Business & Growth-mindset:
The ability to understand how to leverage data analytics to drive business growth and competitive advantage is essential. The Analytics Lead should have a clear understanding of MakeMyTrip's business goals and market dynamics and articulate a roadmap for achieving them through data-driven insights.
Communication and Stakeholder Management:
The Analytics Lead should possess good communication and interpersonal skills, and the ability to build strong relationships with cross-functional teams and senior leadership.