Manager - Branded Content & Education
PhonePe
Skills
- YouTube Strategy
- Content Strategy
- Creative Direction
- Data Analytics
- Audience Retention
- Narrative Pacing
- Financial Literacy
- Trend Analysis
About the role
Job Description
About The Role
We are looking for a Creative Strategist dedicated to our YouTube channels. You are the creative brain who determines what we actually build before a single camera rolls. Your job is to take complex financial topics, market trends, and platform data, then turn them into high-performing video concepts, hooks, and content formats. You operate with a channel specialist mindset, understanding YouTube packaging, audience retention mechanics, and narrative pacing better than anyone else.
Focus Area 1: Format Development & Strategy
Topic Selection: Research trending financial conversations, platform algorithms, and audience demand to select high-potential video angles.
Format Ownership: Design and test distinct video formats, determining whether a subject works best as a deep-dive breakdown, a story-driven narrative, or a visual experiment.
Hook & Packaging Strategy: Define the title, thumbnail concept, and first 30 seconds of every video before writing begins, ensuring high click-through rates and early retention.
Feedback Loops: Analyze video retention graphs and engagement metrics alongside performance data to double down on winning concepts and drop what fails.
Focus Area 2: Narrative & Concept Frameworks
Concept Outlining: Write core narrative structures, detailed concept briefs, and key story beats for scriptwriters and production teams.
Platform Logic: Apply platform psychology to every video structure, ensuring complex financial topics remain clear, engaging, and simple for the viewer.
Speed to Execution: Identify breaking financial trends and translate them into ready-to-produce video concepts within hours.
Additional Information
PhonePe Full Time Employee Benefits (Not applicable for Intern or Contract Roles)
Insurance Benefits - Medical Insurance, Critical Illness Insurance, Accidental Insurance, Life Insurance Wellness Program - Employee Assistance Program, Onsite Medical Center, Emergency Support System Parental Support - Maternity Benefit, Paternity Benefit Program, Adoption Assistance Program, Day-care Support Program Mobility Benefits - Relocation benefits, Transfer Support Policy, Travel Policy Retirement Benefits - Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment Other Benefits - Higher Education Assistance, Car Lease, Salary Advance Policy
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