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Reddit is a community of communities. It’s built on shared interests, passion, and trust, and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 130 million daily active unique visitors, Reddit is one of the internet’s largest sources of information. For more information, visit www.redditinc.com.

Reddit’s KarmaLab is the creative engine behind the Global Sales Organization, helping brands show up on Reddit in ways that feel authentic to the platform while driving real business impact. As Reddit’s in-house creative strategy team, KarmaLab partners closely with Sales, Marketing, Product, and advertisers to develop campaigns, creative strategies, and storytelling that connect brands with Reddit communities.

We’re looking for a Creative Strategist to support Reddit’s growing App Development business. This person will help shape creative strategy for app advertisers while partnering across Sales, Product, and Marketing teams to translate business challenges into culturally resonant Reddit ideas that drive impact.

Location: Hybrid in New York or San Francisco

What You’ll Do:

Lead the development of insight-driven creative strategies and campaign concepts that solve complex marketing challenges and help App advertisers show up authentically on Reddit
Serve as a trusted creative consultant and Reddit platform expert, developing a deep understanding of clients’ business needs and recommending solutions most likely to drive performance
Partner proactively with Sales, Measurement, and cross-functional teams on pitches, RFPs, presentations, workshops, and strategic client engagements
Develop strong relationships with agency and client creative decision-makers, influencing campaign development early in the planning process
Turn successful work into repeatable strategies, frameworks, narratives, and best practices that can be adopted across the App Dev vertical and broader KarmaLab team
Navigate ambiguity and competing priorities independently, identifying the signals that matter and translating them into clear, actionable next steps

What You Bring:

Understanding of mobile app growth or performance-driven advertiser ecosystems
Deep understanding of Reddit, internet culture, and community-driven platforms, with the ability to translate that knowledge into effective client strategies
Exceptional storytelling, presentation, and communication skills for a range of internal and external audiences
Experience partnering with Sales, Measurement, and cross-functional teams in to drive business growth
Ability to navigate ambiguity and develop compelling creative strategies in fast-moving environments
Experience using research, market trends, client feedback, and campaign performance to inform creative recommendations
Ability to independently manage complex projects, timelines, stakeholders, and presentation development in an evolving environment
A portfolio demonstrating insight-driven strategy, creative thinking, and measurable client impact

Qualifications:

Minimum

8+ years of experience in advertising, media, social, PR, or creative strategy
Experience building and pitching strategy-led presentations to clients
Strong understanding of brands, agencies, and media/platform ecosystems
Ability to manage multiple projects simultaneously
Proficiency in Google Slides

Preferred

Creative Strategy or platform experience at a social, mobile, or advertising technology company
Experience supporting app, gaming, mobile, or performance-driven advertisers
Agency, media, or integrated marketing experience
Experience writing professionally for digital or social platforms

Benefits:

Comprehensive Healthcare Benefits and Income Replacement Programs
401k with Employer Match
Global Benefit programs that fit your lifestyle, from workspace to professional development to caregiving support
Family Planning Support
Gender-Affirming Care
Mental Health & Coaching Benefits
Flexible Vacation & Paid Volunteer Time Off
Generous Paid Parental Leave

#LI-Hybrid

Pay Transparency:

This job posting may span more than one career level.

In addition to base salary, this job is eligible to receive equity in the form of restricted stock units, and will also be eligible to receive a commission. Additionally, Reddit offers a wide range of benefits to U.S.-based employees, including medical, dental, and vision insurance, 401(k) program with employer match, generous time off for vacation, and parental leave. To learn more, please visit https://www.redditinc.com/careers/.

To provide greater transparency to candidates, we share base salary ranges for all US-based job postings regardless of state. We set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar stage growth companies. Final offer amounts are determined by multiple factors including, skills, depth of work experience and relevant licenses/credentials, and may vary from the amounts listed below.

The base salary range for this position is:

$115,500—$195,900 USD

In select roles and locations, the interviews will be recorded, transcribed and summarized by artificial intelligence (AI). You will have the opportunity to opt out of recording, transcription and summarization prior to any scheduled interviews.

During the interview, we will collect the following categories of personal information: Identifiers, Professional and Employment-Related Information, Sensory Information (audio/video recording), and any other categories of personal information you choose to share with us. We will use this information to evaluate your application for employment or an independent contractor role, as applicable. We will not sell your personal information or disclose it to any third party for their marketing purposes. We will delete any recording of your interview promptly after making a hiring decision. For more information about how we will handle your personal information, including our retention of it, please refer to our Candidate Privacy Policy for Potential Employees and Contractors.

Reddit is proud to be an equal opportunity employer, and is committed to building a workforce representative of the diverse communities we serve. Reddit is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If, due to a disability, you need an accommodation during the interview process, please let your recruiter know.

Senior Creative Strategist - App Dev

About the role