GO-TN2
Parle Products
Skills
- Sales Execution
- Distribution Management
- Merchandising
- Relationship Management
- Territory Management
- Market Analysis
About the role
About Parlē Agro Parle Agro is
one of India's leading beverage companies, known for its iconic brands and
innovative products in the beverage sector. Founded in 1984, the company has
grown exponentially over the years, establishing a strong presence across India
and expanding its reach internationally with turnover of Rs 8,500 Crore in
2023. About the role The Growth Officer is responsible for driving business growth through
effective distribution, merchandising, sales, and relationship management
within the assigned territory. The role focuses on achieving brand-wise and
SKU-wise sales targets, expanding the distribution network, and ensuring
effective market coverage. Job Responsibilities 1. Distribution
and Sales Execution · Focus on using different ways
to meet your goals for getting products distributed, displayed, and marketed. · Meet your sales goals for each
brand and product (SKU) according to the agreed targets and deadlines. · Break down your sales targets
for each outlet on a daily, weekly, and monthly basis to ensure smooth
execution and better sales performance. 2. New Account Opening · Look for new account
opportunities and promote our monthly deals to retailers, making sure every
retailer understands the perks. 3. Market
Coverage and Reporting · Make sure to stick to the
market coverage plan. · Submit daily reports to the AGM
along with market feedback. · Ensure that all the allocated
territory data updated regularly. 4. Relationship
Management · Maintain and develop good
business relationships with the channel partners and retail accounts. · Review daily sales progress and
weekly performance with the respective AGM. 5. Training and
Development · Attend allocated On-route
training programs and review meetings to upgrade knowledge, skills, and
performance. Job Specifications · 0-2 years' experience is required · Fresher Graduates (preferable) / HSC with
minimum 2 years experience. · Experience in sales preferred. · Age should be below 35 years. Competencies · Communication Skills-
should be able to express ideas effectively. · Drive for results. Key Interactions · External Retailer and channel partners · Internal Regional HR, Accounts,
Reporting Manager Compensation and benefits · Target based incentives. · Retention/Loyalty bonus.
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