Lead Associate - Business Development
Myntra
Skills
- Business Development
- Market Mapping
- Vendor Onboarding
- Account Management
- SQL
- Excel
- Negotiation
- Category Management
- Sales Funnel Management
About the role
Job Title: Business Development Lead – Seller Identification & Onboarding
Company: Myntra
Experience: 5–7 years (fashion/appare background preferred)
Location: Bengaluru
About the role
Own the identification and onboarding of sellers that fill Myntra’s selection gaps. You will target specific sellers by business unit, article type and price point, and make sure every identified seller is taken through to go-live.
Responsibilities
• Use data (demand, search, competitor and catalog gaps) to define target seller lists by business unit, article type and price point.
• Identify and source sellers and manufacturers through market mapping, trade networks, B2B portals, clusters and referrals.
• Pitch Myntra’s marketplace proposition, negotiate terms and close targeted sellers.
• Own onboarding to 100% completion for every identified seller
• Run a structured funnel, from target list to outreach, pitch, signed, live and ramped. Chase blockers and escalate to get sellers live on time.
Requirements
• 5–7 years in business development, sourcing, partnerships or category/account management; fashion e-commerce or retail preferred.
• A proven record of acquiring and onboarding sellers, brands or vendors against targets.
• Strong understanding of fashion categories, price architecture and the manufacturer ecosystem.
• Analytical: comfortable with Excel/SQL
• Strong negotiation, follow-through and cross-functional skills.
• Bachelor’s degree required; BE or Degree in fashion management
Good to have
• A network of fashion sellers, manufacturers and D2C brands across clusters such as Delhi, Tiruppur, Ludhiana, Surat and Kolkata.
• Experience with marketplace or seller-led models.
Success metrics
• Percentage of identified target sellers onboarded (goal: 100%).
• Time from first contact to go-live.
• GMV from new sellers in their first 90 days.
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