Corporate Communications & PR Lead
Parle Products
Skills
- Corporate Communications
- Public Relations
- Internal Communications
- Crisis Management
- Media Relations
- Stakeholder Management
- Brand Strategy
- Content Strategy
- Employer Branding
- ESG Communications
About the role
Own and drive all Corporate Communications, Internal Communications, and PR activities for Parle Agro, acting as custodian of the Parle Agro corporate brand — safeguarding its reputation, shaping its narrative, and building proactive media relationships . · Act as the primary custodian of the Parle Agro corporate brand — ensuring consistent tone, narrative, and reputation across all communications, PR, and public-facing channels. · Design and execute an integrated Corporate Communications & PR strategy aligned with overall business and brand objectives. · Build and nurture strong relationships with print, broadcast, digital, and trade media to secure proactive, positive coverage for the Parle Agro corporate story. · Own crisis communication and reputation management — developing protocols, holding statements, and response plans to protect the brand in the event of adverse media or public scrutiny. · Drive Internal Communications strategy to strengthen employee engagement, culture, and alignment with the corporate brand narrative — including leadership communications, town halls, newsletters, and key organizational announcements · Partner with the CXO office/Leadership team to build executive visibility and thought leadership through media interactions, bylines, speaking engagements, and industry platforms. · Lead corporate storytelling and content strategy — press releases, annual reports, sustainability/ESG communications, and other flagship corporate publications. · Manage and evaluate external PR and communications agency partners to ensure quality, consistency, and ROI on communication spends. · Track and report PR/media impact and brand reputation metrics; partner with HR on employer branding communications to keep Parle Agro’s corporate communications best-in-class. · Proven expertise in Corporate Communications, PR, and Internal Communications, with strong media relationships and a track record of securing proactive, high-quality press coverage. · Excellent storytelling and crisis-management skills, strong stakeholder management with CXOs and agencies, and a high-ownership passion for brand reputation and employer branding.
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