Senior Manager - Category Marketing

Job Description: Senior Manager - Cat Marketing
Key Responsibilities
Own end-to-end category marketing for your assigned root category — traffic, conversion, and GMV growth on Myntra.
Build and brief category-specific content — videos, statics, and campaign creative — with a sharp sense of what gets a category's audience to stop, watch, and buy.
Build and manage an influencer/creator ecosystem relevant to the category to drive organic traffic and category credibility.
Own on-app category experience product innovations for better customer experience for Myntra and all the categories you will be undertaking by working closely with the product team
Plan and execute category-level campaigns and launches, aligned to key sale events and cultural/category moments.
Track category-level marketing metrics (traffic, conversion, content-attributed NMV, share of voice) and iterate quickly based on what's working.
Stay closely tuned to trends, competitor moves, and cultural moments within your category to keep campaigns and content relevant.
What We're Looking For
4-6 years of experience in category marketing or growth marketing — ideally with e-commerce or marketplace experience or growth marketing in D2C companies.
A demonstrated understanding of content nuance — you should be able to point to content or campaigns you've built and explain why they worked, not just that they did.
Hands-on experience with reading marketing analytics dashboard, working with BI and analytics teams to understand traffic challenges and finding workable solutions with cross-functional teams such as performance marketing, brand marketing, central revenue and category teams
Experience working with or managing influencer/creator relationships is a strong plus.
Comfort working closely with data (traffic, conversion, CAC, content-attributed GMV) to make fast, iterative marketing decisions.
Genuine interest in and knowledge of Apparels, Accessories, and Fashion businesses