Marketing Science Lead
Skills
- A/B Testing
- Geo-experiments
- Marketing Analytics
- AdTech
- MarTech
- Causal Inference
- MMM
- MTA
- Stakeholder Management
- Data Infrastructure
- ROI Analysis
About the role
Responsibilities:
Define and execute strategic client learning agendas and experimentation roadmaps—using A/B testing, Geo-experiments and other Google proprietary methods—to quantify and unlock business growth generated by investments from Google Ads.
Distill complex analytical and experimental findings into highly actionable, non-technical business recommendations and executive-ready presentations that marketing leaders can immediately deploy to drive revenue.
Act as trusted consultant to help advertisers audit and modernize their data infrastructure, safeguarding their long-term ad performance and automated bidding efficiency against privacy changes and signal loss.
Advise advertisers on budget allocation and testing feasibility, while leading executive reviews and workshops to build investment confidence across sales teams and agency partners.
Minimum qualifications:
Bachelor's degree or equivalent practical experience.
5 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis.
Experience working with partners to identify technical challenges and opportunities, and selling AdTech/MarTech solutions.
Preferred qualifications:
MBA or Master's degree in quantitative field like Data Analytics, Economics.
Experience in quantifying ROI and improving ROI of ads spends through test and learn approach in one of the following: experimental methods (e.g., A/B testing, Geo experiments, user lift experiments), Advanced attribution (e.g., SKAN, MTA), statistical methods (e.g., causal inference, MMM, Statistical MTA).
Experience managing and influencing senior stakeholder relationships on recommending data driven ways to improve product and customer strategy to drive business outcomes.
Experience with incrementality testing, causal impact analysis, MMM, and MTA.
Understanding of brand and performance measurement.
Ready to apply?
Sign up first — takes a minute — and you get Hiro’s take on this role, a resume tailored to it, and (if available) a referral from a real employee at Google. All free with your Pro gift.
Sign up to apply