West Zone : RGM - Drive - November
Parle Products
Multiple Locationsseniorfull timeToday
Parle Products
About Parlē Agro Parle Agro is
one of India's leading beverage companies, known for its iconic brands and
innovative products in the beverage sector. Founded in 1984, the company has
grown exponentially over the years, establishing a strong presence across India
and expanding its reach internationally with turnover of Rs 8,500 Crore in
2023. About the role The Regional Growth Manager (RGM) plays a pivotal role in driving
sales growth and market expansion for Parle Agro within their assigned region.
Reporting to the Business Head, the RGM is responsible for developing and
executing comprehensive business plans, establishing performance targets, and
leading cross-functional teams to achieve sales objectives. The AGM and GO
report to the RGM. Responsibilities 1.Sales and Distribution Management: · Develop and execute business
plans to achieve sales objectives, including coverage, distribution, and
display objectives. · Establish and monitor
performance targets for growth officers and area growth managers, ensuring
alignment with overall business goals. · Coordinate with subject
matter experts to execute brand activities and initiatives effectively. · Execute market contact
plans and ensure timely reporting to BM/BH. 2.Market Analysis: · Analyze market trends and
track sales performance, sharing insights and reports with senior management. · Utilize market insights
to forecast stock requirements and provide recommendations to BM/BH. · Track and report on
competitive activities and developments, proposing counteractive strategies as
necessary. 3.Business Development: · Develop and deploy
quarterly and annual plans, programs, and policies for the sales team. · Establish channel partner numbers required in
each territory and the infra requirement like investments, units and no of channel
partners. · Break their objectives month wise, weekly and day
wise and put –up a system of reporting accordingly. · Take new initiatives for
business growth and market expansion. 4.Team Management: · Establish and monitor
performance targets for growth officers and area growth managers, ensuring
alignment with overall business goals. · Conduct regular review
meetings with AGMs weekly to track progress and take corrective actions as
necessary. · Conduct review meeting for Growth officers once
in a quarter to review their total territory performance and guide them on
improvement areas. · Ensure
that your team raises their and their channel partner claims on time and settle
them as per the agreed calendar. 5.People Management: · Lead and motivate
cross-functional teams to achieve sales objectives and business goals. · Implement and oversee the
agreed training calendar to enhance team capabilities and performance. · Coordinate with HR for
recruitment, training, and development initiatives as necessary. Job Specification Education and skills · Must have experience in the FMCG
industry with a focus on general trade. · Excellent communication, negotiation,
and leadership skills. · MBA from Business Schools preferred. · Experience: 8+ years in FMCG sales and
management. (Age less than 40 years) Competencies · Field Work Experience · Channel Partner management · Territory Management and Selling skills Key Interactions · External Retailer and channel partners · Internal Regional HR, Accounts, SME, Sales Team PREFFERED INDUSTRY FMCG
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