Key Account Manager
Tata Consumer Products
Skills
- Key Account Management
- P&L Management
- Sales Forecasting
- Trade Marketing
- HORECA Sales
- Relationship Management
- Business Planning
- FMCG Sales
About the role
Designation Key Account Manager Function Emerging Channels Location Hyderabad Reporting To Zonal Sales Manager Job Description What are the Key Deliverables in this role? Financial Outcomes Deliver topline & bottom-line targets in line with business goals in the accounts, onboard new FS accounts, drive activations across accounts & be responsible for P&L of the customers. Customer Service Develop the annual account plan (JBP), sales & portfolio growth plan, new product launch plan and expense budgeting for the account / set of accounts in line with company business objectives . Ensure timely fulfilment & high fill-rate across HORECA channel Internal Processes Drive the achievement of Volume and Value targets in FS channel. Build strong and sustained relationship with HORECA accounts through strong engagement Continuously monitor, report, and take appropriate action along with quarterly performance review (Internal team/Accounts) Ensure timely fulfilment & high fill-rate across FS channel in coordination with supply chain/logistics. Ensure high rate of account renewals with favorable terms of trade. Identify & onboard new national accounts and setup favorable terms of trade. Leverage existing relationship with accounts to drive proliferation of key brands across accounts. Design & implement various activation initiatives customized for different accounts (in-coordination with marketing team) Create & manage excellent business relationships in HO for all FS accounts and build a favorable company image in the FMCG Space. Ensure commercial hygiene for the account- finance meetings, claim release & settlement follow-ups & meetings. Track competition activities in the channel and counter actions. Innovation and Learning Take on training new and current sales reps. Perform Innovation / NPD tracking - listing & business plan, Activation Plan (Customer Communication & Implementation) Liaison with Innovation center resources to customize product basis customer/account needs.
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