Principal Associate Apparel Graphics Designer

Role Overview
We are looking for a highly creative and commercially driven Principal Associate Graphic Designer with 6- 10 years of experience in apparel graphics to lead the design of trend-forward graphics for womens wear. The ideal candidate combines exceptional creativity with speed, strong software expertise, and a deep understanding of fast- fashion and Gen Z consumer culture. This role requires someone who thrives in a high-volume, fast-paced environment, translating market trends into commercially successful graphics while maintaining consistency, quality, and quick turnaround times.
Key Responsibilities
Lead the creative development of apparel graphics that align with brand identity, customer preferences, and emerging market trends.
Design original, commercially relevant graphics across Women’s categories, with a strong understanding of category-specific aesthetics.
Create high-quality artwork using industry-standard design software such as Adobe Illustrator and Photoshop, with exceptional speed and efficiency.
Research global and domestic fashion trends, social media, pop culture, Gen Z behaviour, and graphic movements to create trend-right collections.
Translate macro and micro trends into commercially viable graphic concepts suitable for the Indian fashion consumer.
Work closely with Category, Buying, Merchandising, Product Development, and Marketing teams to understand business requirements and seasonal direction.
Handle multiple design briefs simultaneously while delivering high volumes of graphics within tight timelines.
Ensure consistency in design quality across collections while meeting fast- fashion development calendars.
Review graphics through every stage of development and collaborate with production teams to ensure accurate execution across various garment styles and print techniques. Visit factories, release fit/pp comments.
Candidate Profile The ideal candidate should have:
6-10 years of experience in apparel graphic design.
Strong experience designing (Epp tees, Graphic tees, Fashion tees and tops)
Proven ability to manage large volumes of graphics in a fast-paced fashion environment.
Strong understanding of Gen Z trends, youth culture, internet aesthetics, memes, social media, music, entertainment, gaming, and evolving visual languages that influence apparel graphics.
Deep knowledge of fast-fashion business models and the ability to interpret trends into Knitwear heavy portfolio of women’s brands.
Strong visual storytelling, typography, illustration, colour, composition, and print development skills.
Ability to prioritize, multitask, and deliver under aggressive timelines.
Preferred Industry Experience
Candidates with prior experience in high-volume eCommerce, D2C, or fashion retail organizations will be preferred.
Preferred organizations include: The Souled Store, Bewakoof, Lifestyle, Pantaloons, Westside
What We're Looking For
Creative thinker with strong commercial acumen.
Fast execution and exceptional productivity.
Passion for fashion, graphics, and trend forecasting.
Strong software proficiency and technical excellence.
Deep understanding of youth culture and evolving consumer behaviour.
Ability to create graphics that are both trend-right and commercially successful.
A collaborative leader who can inspire teams while delivering consistently in a high-pressure, fast-fashion environment.