Associate - Category Marketing

Associate – Category Marketing Bangalore | Category Marketing | 2–4 Years Experience
About the Role
As an Associate – Category & Program Marketing, you will own end-to-end marketing programs across key categories - from brand launch planning to go-to-market execution and sustained campaign performance. You will serve as the connective tissue across product, growth, creative, and brand teams, bringing structure, accountability, and strategic clarity to every initiative you lead.
Key Responsibilities
Program Management
Own the end-to-end program calendar for category marketing, spanning brand launches, seasonal campaigns, and topical activations from brief through to execution
Build and maintain project trackers, facilitate weekly cross-functional syns with relevant stakeholders
Define SOPs for cross-functional initiatives, ensuring clear accountability across creative, technology, brand, and growth functions
Lead reviews following major launches to capture learnings and integrate them into future planning cycles
Go-to-Market Planning & Brand Launches
Lead go-to-market planning for new brand and category launches, including scoping of objectives, timelines, channel strategy, and success metrics
Coordinate pre-launch, launch, and post-launch workstreams across internal teams and external brand partners, ensuring all deliverables are executed on time and to brief
Develop GTM briefs and launch playbooks that serve as repeatable frameworks scalable across the category portfolio
Manage brand onboarding onto the platform, including coordination of exclusive launches, hero campaign moments, and co-marketing commitments
Category Growth Strategy
Plan and execute integrated marketing campaigns to achieve category targets across GMV, average order value, and conversion rates
Identify growth opportunities through customer insights, competitive benchmarking, and ongoing market trend analysis
Own end-to-end traffic delivery across organic and paid sources, with full accountability for troubleshooting merchandising, launch, and day-to-day operational issues
Conduct root cause analyses on category session trends in close partnership with the Analytics team, identifying underlying drivers of traffic, translating findings into actionable recommendations
Digital Marketing & On-App Experience
Partner with the performance marketing team to plan and execute category-specific paid media campaigns across Google, Meta, and Instagram
Collaborate with the growth team on third-party platform campaigns, and with the central storefront team to ensure on-app merchandising aligns with campaign and brand priorities
Plan and execute monthly topical activations in partnership with the activations team
Develop and execute social media marketing strategies in collaboration with the social team
Identify, brief, and manage influencer and creator partnerships aligned to category priorities, overseeing end-to-end execution
Stakeholder Management
Act as the primary point of contact across category, creative, monetization, central store, and external brand partner teams for all campaign and launch activity
Manage upward communication effectively, providing leadership with timely updates on program progress, performance, and risk
Cultivate strong working relationships with internal teams and external vendors to ensure seamless, high-quality execution
Data, Reporting & Customer Engagement
Leverage Excel and BI tools to monitor campaign performance, analyse return on investment, and deliver weekly and monthly category performance reports
Design and execute segmentation-driven retention campaigns and personalised customer journeys
Translate performance data into clear, actionable insights that inform GTM strategy and future program planning
Qualifications & Experience
Bachelor's degree in Marketing, Business, or a related discipline; MBA preferred
2–4 years of experience in e-commerce, retail, or integrated marketing roles
Proficient in Microsoft Excel, including pivot tables and VLOOKUP; familiarity with BI dashboards is an advantage
Excellent written and verbal communication skills, with the ability to engage effectively across all organisational levels
Familiarity with Google Trends, CRM platforms, or marketing automation tools is a plus