Assistant Manager - Innovations
Tata Consumer Products
INmanagerfull timeToday
Tata Consumer Products
Designation Assistant Manager – Innovations, Packaged Foods Function Marketing Location Mumbai Reporting To VP – Innovations, Packaged Foods Job Description What are the Key Deliverables in this role? Financial Outcomes Evaluation and Validation : The incumbent will be responsible for Managing the medium/long term pipeline of new products in-line with the business goals . Conduct rigorous testing and validation of innovation P&L by liaising with Finance, R&D, Factory etc Customer Service: Consumer centric mindset Closely track the category for competition mapping and new trends for growth and plan innovation pipeline Leverage different idea generation platforms to identify the trends, conversations and input it in the NPD process Conduct consumer connects to mine consumer insights and work collaboratively with R&D team to launch new products Internal Processes Project Management, Collaboration and Knowledge Sharing: Drive the NPD agenda in line with business priorities - initiatives that will deliver on targets for NDP as a % of turnover Manage the innovation funnel stage gate process for key projects in line with business KPIs Work closely with cross functional teams to deliver on the strategic pillars of the NPD funnel; drive ownership and accountability across the organization for NPD projects Develop the product specifications in consultation with the consumer insights, marketing, sales, packaging, regulatory and the R&D teams Draw the GTM strategy along with brand team for the NPD brands and lead the launch of the products Lead research processes both qual and quant for all NPD projects Lead the launch for NPD in case of new products / brands successfully transition to marketing team at a later stage – work closely with sales & category teams to see projects through to the market execution stage Responsible for all marketing activities for the related Portfolio – interaction with agency in product & communication development, promotions Assist in the IO/PO Creation and execution Innovation and Learning Support the process of shoot/asset creation by close partnership with agency partners and freelancer ecosystem Building Claims tool kit - building a ready toolbox backed with defendable evidence to support Scientific /Technical /Marketing Claims through Commissioned Studies - Kantar, Clinical, Retail, etc. Laison with R&D /technical team to test Support Lead, design & deliver on impactful consumer facing 360 degree activation campaigns across platforms Help Proving superiority at Point of Sale - Implementing efficient and scalable superiority activation programs customizable for market type/channels. What are the Critical success factors for the Role ? Educational Qualification – MBA or non MBA with experience in innovations role works well 2-5 years of relevant work experience Great inter-personal, presentation & communication skills What are the Desirable success factors for the Role? Have worked in BTL / Event led role / organization with some creative development Fluent in Excel working with ability to run varied formulas Fluent in oral and written communication & ability to deliver multiple tasks under timelines Experience in brand management preferred
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